Benjamin is in the process of starting a business, True Love Handles, selling luxury sterling silverware. He has done thorough research into the specialty silverware market and has an excellent understanding of how to enter the market and build a successful business. He has designed and created his first product, a unique custom designed spoon. The initial mold has been used to create a prototype. Once he has the design protected, he will focus on selling sets of spoons for the specialty market and then will expand to other products. He currently has a full-time job and works on his passion (this business) on the side. Ben has been approved for $3501.20 to protect his design, refine his design and production process and market his product.
Ben’s current employer is the co-owner of a local store. She describes him as ‘hardworking, reliable and conscientious’ and believe Ben had ability and the right attitude to make his business a success.
Ben’s credit file indicates a relatively low credit balance with a relatively good payment history.
Ben is clearly passionate about his product and we’ve been impressed by how hard he has worked to create it.